Personal journal entry 4 Essay Example | Topics and Well Written Essays - 250 words

Personal journal entry 4 - Essay Example However, the court identified that this kind of relationship can contain important traits of family that symbolizes the changing social situations. It is clear that the number of individuals that qualify to be a family under the law has expanded2. The case clearly demonstrated that due to the changing modern beliefs the two men living together were ‘family’. During the case, the court researched and confirmed a wide role meaning of ‘family’. The idea is a collection of combined attributes that can be looked at independently or as an entity. The meaning of family can be confirmed when one analysis the supposed roles discharged in the relationship3. The judges in this legal resolution held that a difference could not be seen by a same-sex couple staying together and the opposite sexes couple, in terms of affection and love4. In this case, Mr. Fitzpatrick succeeded on the basis of ‘assured’ tenant and not statutory tenant because he did not qualify as a spouse5. In addition, the ruling was made in consideration of the characteristics defined by the 1920 Act that were satisfied by Mr. Fitzpatrick and his partner that fell under the term

Sport marketing assignment Essay Example | Topics and Well Written Essays - 250 words

Sport marketing assignment - Essay Example To begin with, Nike invested significant amounts of time and money into researching, testing and tinkering with new footwear designs to ensure its products delivered performance based innovation to the consumers. In relation to product innovation, the Company was geared towards delivering the most innovative, highest performing and sustainable products in football. Secondly, the Company used enablement innovation through the creation of new ways and tools for the FOT to become a better player. Thirdly, the Company intended to connect at a deeper level by getting under the FOT’s skin and continue its impact through any marketing activity that would let the Nike brand resonates emotionally with the consumer. Fourthly, the Company intended to create a message that will open a dialogue with the consumer, beyond a sales increase linked to the World Cup, a strategy meant to foster lasting customer loyalty (Hartman & Patricia 35). Finally, was to incorporate a timing strategy that would ensure that the Company wins the battle before the opening whistle even blows. Moreover, the Company perceived the World Cup as an amplifier and not a goal but as a means to an end and a moment in time. In conclusion, Nike Corporation is committed to ensuring that it manufactures high-end quality products for its consumers to gain a competitive advantage over other brands. The company has designed a winning marketing strategy meant to communicate clearly and effectively to the target athletic consumers and major football